Marketing is the generous act of helping someone solve a problem.
Seth Godin
Creative problem solving.
Marketing is a business discipline that can help a business increase awareness, speak to existing and potential customers in a way that upholds brand values, and help grow market share. There is no one size fits all approach, as every product or service is different. Every business needs its own bespoke marketing solution. My approach is one of creative problem-solving to find a fresh perspective and come up with an innovative marketing solution to help make a measurable difference.
I’m a senior marketing professional who works as an extension of your own business. I have a particular interest in health & wellness, hospitality and architecture and in working with design-led clients and sustainable businesses who are keen to make a positive difference.
Always keen to demonstrate return on investment, I lead projects from initial strategy planning to campaign execution, taking on direct responsibility for delivering results. I’ve managed rebrands, grown memberships, implemented successful customer acquisition and retention strategies and mentored marketing apprentices working towards their professional qualifications.
Together, with the support of a small team of trusted partners, I offer a range of marketing services to help businesses meet their objectives. And, I’d love to work with you.
Areas of Expertise
Marketing & brand strategy
Marketing communications planning
Website optimisation and digital marketing
Social media marketing
Data capture and e-mail marketing campaigns
Print and advertising
Copywriting & website content writing
Recent Projects
Marketing strategy and campaign execution for both B2B and B2C audiences for London & Bath based wellness business.
Linkedin marketing and reputation building for a London based business professional
Press, PR & content writing and social media growth for an innovative physiotherapy practice.
Marketing strategy and execution for a leading Bath hospitality business repositioning as a health and wellness centre.
Interior design consultation and brand consultancy for a unique health and fitness business in Bath
Website redesign, brochure production and social media campaigns for a leading Bath architecture practice.
Local area marketing & community relations for a growing Bath-based hospitality business.
Website creation, content writing and social media for an interior design start-up in Somerset.
Marketing Philosophy
I am concerned with the success of each and every marketing project and in the bespoke mix of marketing tactics and disciplines to help achieve a desired outcome. I work with stakeholders to create a marketing strategy or implement a communications plan that makes sense for a business and that supports the wider company objectives in a measurable way.