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    <loc>https://www.johannadavies.co.uk/posts/how-digital-pr-helps-your-brand-get-found-by-ai-tools-like-chatgpt</loc>
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      <image:title>Posts - How Digital PR Helps Your Brand Get Found by AI Tools Like ChatGPT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/9160912c-f257-451f-9d78-85e826b78301/Screenshot+2022-01-02+at+19.44.19.jpg</image:loc>
      <image:title>Posts - How Digital PR Helps Your Brand Get Found by AI Tools Like ChatGPT</image:title>
      <image:caption>I develop marketing strategies for founder &amp; CEOs of start-ups, scale-ups and SMEs and help you transform marketing from an adminstrative function to a business growth lever. Get in touch if you’d like to set up a introductory call.</image:caption>
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      <image:title>Posts - How Digital PR Helps Your Brand Get Found by AI Tools Like ChatGPT</image:title>
      <image:caption>Digital PR creates shareable, newsworthy stories, often based on data or trends, to attract links from high-authority websites, generating long-lasting online visibility and audience engagement.</image:caption>
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    <loc>https://www.johannadavies.co.uk/posts/greenwashing-digital-markets-competition-and-consumers-act-2024</loc>
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      <image:title>Posts - Greenwashing, the Green Claims Code &amp;amp; the DMCC Act 2024</image:title>
      <image:caption>Mike Lockwood Director of Complaints &amp; Investigations, ASA</image:caption>
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    <loc>https://www.johannadavies.co.uk/posts/brand-storytelling</loc>
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    <lastmod>2024-04-15</lastmod>
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    <loc>https://www.johannadavies.co.uk/posts/copywriting-for-social-media</loc>
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    <lastmod>2025-01-02</lastmod>
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    <lastmod>2022-09-04</lastmod>
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    <loc>https://www.johannadavies.co.uk/posts/why-i-got-carbon-literate</loc>
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    <lastmod>2024-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/262c2d83-96be-41de-93e0-bdac1549da7d/CLP+Cert+Johanna+Davies.jpg</image:loc>
      <image:title>Posts - Why I got carbon literate - Doing good business</image:title>
      <image:caption>Find out more about Carbon Literacy certification at The Carbon Literacy Project.</image:caption>
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    <loc>https://www.johannadavies.co.uk/posts/the-point-of-a-marketing-plan</loc>
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    <lastmod>2022-02-21</lastmod>
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  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-richard-milton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/834ef87d-6686-4af6-a529-543dc9b48706/Screenshot+2025-01-01+at+23.20.37.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Richard Milton of Huskup</image:title>
      <image:caption>Having stepped out of a start-up business delivering bespoke food packaging solutions to organisations catering to large workforces, Richard spotted an opportunity to combine his design knowledge with his sector network and make some waves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/0378a388-347d-407c-b7b2-396447aeb0fc/Huskup.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Richard Milton of Huskup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/8288c3a6-ad29-4855-af38-51adb7f907dc/Screenshot+2025-01-01+at+23.20.59.png</image:loc>
      <image:title>Fika with Founders - Fika with Richard Milton of Huskup</image:title>
      <image:caption>There are some great coffee-based businesses driving change. Boston Tea Party for one. They banned single-use back in 2018 . So, while old habits die hard, they are proof that business can drive change. Six years on and no-one bats an eyelid when BTP charge for reusable cup hire for coffee on the hoof.  In fact, it’s like a badge of honour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/1cdd48d9-552d-4a01-900c-a03742d3953f/Screenshot+2025-01-01+at+23.21.15.png</image:loc>
      <image:title>Fika with Founders - Fika with Richard Milton of Huskup</image:title>
      <image:caption>Rice husk is now being repurposed as a building material, soil improver, growing medium in hydroponic farming and a biosorption based water filtering material.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/765ddedd-da9b-419f-951b-76950bcae1f5/Dexters.png</image:loc>
      <image:title>Fika with Founders - Fika with Richard Milton of Huskup - Make it stand out</image:title>
      <image:caption>Fika with Richard at one of Bath’s favourite indie coffee shops, Dexters on Bathwick Hill, proud stockists of Huskup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/630d46ab-6693-48a3-96e1-2985908d0742/Huskup+%282%29.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Richard Milton of Huskup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-steve-fuller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/9adb2d1a-912e-4f3c-ba9a-1f172c1374bf/Fido+Dido.png</image:loc>
      <image:title>Fika with Founders - Fika with Steve Fuller of The House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/aed6750f-8496-4903-8637-758cc285bb11/BTP%2C+Bath+%283%29.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Steve Fuller of The House - Make it stand out</image:title>
      <image:caption>Fika with Steve Fuller at Boston Tea Party, the region’s first independent coffee shop to ban single use paper cups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/61638980-13f3-49e0-a2d1-c6ee226aae7b/Screenshot+2025-01-01+at+22.43.08.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Steve Fuller of The House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/c5343fd4-a8cd-445b-a37d-937d1a911159/The+House+purpose+consultancy.png</image:loc>
      <image:title>Fika with Founders - Fika with Steve Fuller of The House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-rob-malin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/87100c5a-899c-4ea3-aea4-4800ec725468/Stroud+by+Wolstenholme+Images.png</image:loc>
      <image:title>Fika with Founders - Fika with Rob Malin of When in Rome - Dubbed the ‘Covent Garden of the Cotswolds’ when Jasper Conran and Isabella Blow opened the inaugural Stroud farmers’ market in 1999, Stroud is the meeting point of the Five Valleys. A place where creativity and environmental sustainability collide, and good things happen.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/885e6e94-6ef2-4d83-a17b-92a8dd3ba73e/When+in+Rome+wine+in+a+paper+bottle.png</image:loc>
      <image:title>Fika with Founders - Fika with Rob Malin of When in Rome</image:title>
      <image:caption>‘Everyday wine doesn't need to be stored or sold in glass bottles, so we are decarbonising with wine industry with alternative packaging solutions’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/1d84f86b-db8c-463b-a704-20dab1d046ec/When+in+Rome+certified+B+Corp.png</image:loc>
      <image:title>Fika with Founders - Fika with Rob Malin of When in Rome</image:title>
      <image:caption>‘Our sustainability credentials have opened unimaginable doors of opportunity’. Proud not only to be a B-Corp, but also to be the only UK wine brand in UK that publishes its carbon footprint on their consumer packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/2f6f53cc-9a18-453d-a595-df139afdc9bd/Felt%2C+Briscombe.png</image:loc>
      <image:title>Fika with Founders - Fika with Rob Malin of When in Rome - Make it stand out</image:title>
      <image:caption>Fika with Rob Malin at independent cafe Felt in Brinscombe, in the heart of the Cotswold, where innovation thrives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/891e8540-38a7-40b9-8731-2dca171cddb0/When+in+Rome.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Rob Malin of When in Rome - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/ceb04679-3db0-415d-a75a-55ff27b516f0/Vino+sufuso.png</image:loc>
      <image:title>Fika with Founders - Fika with Rob Malin of When in Rome</image:title>
      <image:caption>You rock up with your empty water bottle, they fill it up from the cask and you hand over your cash. At a euro a litre, it’s great for the pocket and the local economy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-paul-mackenzie-cummins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/5d2ec9cc-3054-4ed2-99a8-f7a66556197c/Clearly.png</image:loc>
      <image:title>Fika with Founders - Fika with Paul MacKenzie-Cummins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/eae967f6-748e-45db-aedc-3216ec6329b4/Another+Place.png</image:loc>
      <image:title>Fika with Founders - Fika with Paul MacKenzie-Cummins</image:title>
      <image:caption>When asked why he didn’t share his situation. Whether it was because he felt shame, he responds with ‘frustration’. He wanted what they had. A place to call home. He was only person he knew from a divorced family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/bf8c419e-03f9-491c-a682-347735767cd6/Clearly+%282%29.png</image:loc>
      <image:title>Fika with Founders - Fika with Paul MacKenzie-Cummins - Make it stand out</image:title>
      <image:caption>Fika with Paul MacKenzie-Cummins at independent bar, restaurant and venue Walcot House in central Bath</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-charity-nicholls</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/73d4482b-e66b-45bd-8c99-254a5ba4f13d/Green+Tulip.png</image:loc>
      <image:title>Fika with Founders - Fika with Charity Nicholls of Green Tulip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/788b6c1e-7ec5-4883-ac89-fe2c5995a500/Inner+Yard.png</image:loc>
      <image:title>Fika with Founders - Fika with Charity Nicholls of Green Tulip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/68008fe7-5496-4308-a25c-cbfd927b183b/Green+Pioneer.png</image:loc>
      <image:title>Fika with Founders - Fika with Charity Nicholls of Green Tulip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/a40c86ae-e83b-4c94-aff8-7e033afe81e9/Timbrells+Yard.png</image:loc>
      <image:title>Fika with Founders - Fika with Charity Nicholls of Green Tulip - Make it stand out</image:title>
      <image:caption>Fika with Charity Nicholls, founder of Red Tulip at independent hotel &amp; cafe Timbrells Yard, supporters of Find Ubiety</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/6cde6a65-307e-4427-be11-75986e4f1d64/respiin.png</image:loc>
      <image:title>Fika with Founders - Fika with Charity Nicholls of Green Tulip - Make it stand out</image:title>
      <image:caption>After  discovering a new sustainable raw material during one of her sourcing trips, Charity has developed two own brands Respiin and A Slice of Green, both of which ‘felt like something the market needed,’ and have been well-received.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-robin-worrall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/25fdc77b-d537-4854-bd08-64f9419a3a3d/Lego.png</image:loc>
      <image:title>Fika with Founders - Fika with Robin Worrall founder of RedNine</image:title>
      <image:caption>Robin firmly believes that the creative process that he goes through to arrive at a creative output is within everyone. He’s currently pulling the legs off it. Twisting and turning that idea into an extended offering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/670c7d3a-b83c-4994-864a-2f61901db124/Rednine+%282%29.png</image:loc>
      <image:title>Fika with Founders - Fika with Robin Worrall founder of RedNine - Make it stand out</image:title>
      <image:caption>Fika with Robin Worrall, founder of Red Nine Design at independent cafe Wild Herb at The Field Garden in Holt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/c45f3045-8ed2-477a-a33a-e6adb1ce7af8/Rednine+%283%29.png</image:loc>
      <image:title>Fika with Founders - Fika with Robin Worrall founder of RedNine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-helen-sinclair</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/1c6b779e-3f77-454d-85d8-971c48cfed65/Untitled+design+%286%29.jpg</image:loc>
      <image:title>Fika with Founders - Fika with Helen Sinclair</image:title>
      <image:caption>The alchemy of Helen’s technical creativity, commercial drive and determination to make a positive difference to the single use plastic problem led to the birth of Baed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/a32d5e4b-2eec-45f6-88fa-bcef70f2179d/Baed.png</image:loc>
      <image:title>Fika with Founders - Fika with Helen Sinclair - Make it stand out</image:title>
      <image:caption>Fika with Helen Sinclair, founder of Baed Natural at independent coffee shop The Good Bear Cafe, Bath</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/fika-with-founders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/0be2a51c-b63c-4ad7-bf95-f46240c4381d/Image+credit+Nathan+Dumlao+on+Unsplash.png</image:loc>
      <image:title>Fika with Founders - Connection over coffee</image:title>
      <image:caption>So fika seemed like the perfect pitch to founders in return for capturing their story. So I hope like me, you enjoy connecting over coffee and a cinnamon bun and that you’ll get some enjoyment from the Founder Stories I share here. Next time, I’ll be delving into the history of storytelling and the science behind how good stories deepen connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/1903642e-0343-4a53-a5cc-f15843f13ce3/Over+Fika.png</image:loc>
      <image:title>Fika with Founders - Connection over coffee - Make it stand out</image:title>
      <image:caption>Video by Björn Nilsson via BBC</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johannadavies.co.uk/founder-stories/science-of-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-01</lastmod>
    <image:image>
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      <image:title>Fika with Founders - Science of storytelling</image:title>
      <image:caption>Stories are ingrained into our society in the form of art, literature, buildings and religion. They are part of our every day – the novels we read, the media we consume, the movies we watch, the podcasts we listen to.  We are open to stories.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/786ebb33-37a4-4844-b703-96a68f61a999/history+of+storytelling.png</image:loc>
      <image:title>Fika with Founders - Science of storytelling - Folklore, fables and tales that were shared to impart teachings, wisdom and values.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/a81c760d-b48a-48c1-b170-b90eccb37db6/Screenshot+2025-01-01+at+18.45.43.png</image:loc>
      <image:title>Fika with Founders - Science of storytelling - Stories are part of the fabric of society, crossing cultures and continents and have the power to strengthen communities. memorable. Stories make things relatable and memorable, help us understand each other and build emotional connection. Stories help us define our values and bind us in community</image:title>
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    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://www.johannadavies.co.uk/home</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/2ebe1fb6-7b38-41ec-8a1a-c4400d418e29/JD_-42.jpg</image:loc>
      <image:title>Home - Creative problem solving.</image:title>
      <image:caption>Marketing is a business discipline that can help a business increase awareness, speak to existing and potential customers in a way that upholds brand values, and help grow market share. There is no one size fits all approach, as every product or service is different. Every business needs its own bespoke marketing solution. My approach is one of creative problem-solving to find a fresh perspective and come up with an innovative solution to help make a measurable difference.</image:caption>
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  <url>
    <loc>https://www.johannadavies.co.uk/services</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
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      <image:title>Services</image:title>
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  <url>
    <loc>https://www.johannadavies.co.uk/work</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/26932245-c66f-4965-a8c2-2ff392792f38/Screenshot+2024-05-13+at+11.53.43.png</image:loc>
      <image:title>Portfolio of work - Supporting startups &amp; founders.</image:title>
      <image:caption>Go to market strategy to support launch. Press &amp; PR, socials and community events. Developing partnership agreements with community stakeholders. Website development, content creation, email marketing content planning across all channels. Founder profile raising &amp; reputation building. image owner Seb Pecchia</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/228820b7-380a-49bc-b9b1-98886d25059b/D50D37A4-71CD-4CB2-BFAA-AE5EAEFA5FBB.jpg</image:loc>
      <image:title>Portfolio of work - Marketing for charities.</image:title>
      <image:caption>Team leadership &amp; campaign planning to delivering brand &amp; communications strategies with measurable results across all channels. Brand touch-points aligned and retail outlets branded &amp; launched.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/9bb405cb-3b2f-4897-b48c-6a07ed595901/Combe+Grove+advertorial.jpg</image:loc>
      <image:title>Portfolio of work - Marketing for hospitality.</image:title>
      <image:caption>Business pivot, brand realignment and marketing strategy for relaunch. Press &amp; media relations, content strategy, website development. Acquisition &amp; retention strategy for memberships. leadership of apprentices. image owner Pete Helm</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/374778a9-0378-48e5-ad73-98703d375bb7/Screenshot+2022-05-21+at+09.27.36.jpg</image:loc>
      <image:title>Portfolio of work - Marketing for architects.</image:title>
      <image:caption>Brand refresh, website redesign and digital market strategy for growth. writing for print &amp; digital, management and execution of content strategy &amp; business development. image courtesy of Designscape Architects</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/f0a5a140-dcc5-4787-87ed-a829f21a7c1d/image-asset.png</image:loc>
      <image:title>Portfolio of work - Marketing for health &amp; wellness.</image:title>
      <image:caption>Strategy and execution for new business launch with innovative service offering. market segmentation &amp; communications planning. Writing for print, press and website. Celebrity interviews, event management &amp; promotion, email marketing, OOH &amp; print advertising, and social media management. image courtesy of At The Core</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/1715611592172-ZL0GPL2HHEL9NCDCXUO4/image-asset.jpeg</image:loc>
      <image:title>Portfolio of work - Consultancy for creatives.</image:title>
      <image:caption>SEO, website and social media marketing support for creative businesses, solopreneurs and small business owners. ‘Johanna's expertise in advising our company how to optimise the SEO on our website was invaluable. She also showed us the right way to use socials to grow our brand and become more visible on Google searches.’ Robin Horn, MD of Absolute High Speed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/1715591415595-7SI8R71OPZ18780PHWBP/image-asset.jpeg</image:loc>
      <image:title>Portfolio of work - Consultancy for health &amp; wellness.</image:title>
      <image:caption>Creative direction, branding support and interior design for wellness business to ensure consistency across all touch points. ‘I feel fortunate to have been introduced to Johanna when I was considering rebranding my business. She has also helped me enormously in piecing together a clear marketing strategy using current market trends.’ Stuart Barnes, professional cricket coach &amp; MD of Stuart Barnes Consulting</image:caption>
    </image:image>
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  <url>
    <loc>https://www.johannadavies.co.uk/designscape</loc>
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    <priority>0.75</priority>
    <lastmod>2024-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/8f5af640-2c54-4c3e-97a7-f7105b1e1b19/Screenshot+2023-02-05+at+16.19.34.png</image:loc>
      <image:title>Marketing for Designscape Architects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/c8cfedb2-2877-4bad-b0e4-43bb2145c82b/Johanna+Davies+Social+Media+Marketing+Designscape.png</image:loc>
      <image:title>Marketing for Designscape Architects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/721aa583-27ba-42b8-9cb2-4d6bb7684e71/Screenshot+2023-02-05+at+16.32.38.png</image:loc>
      <image:title>Marketing for Designscape Architects</image:title>
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      <image:title>Marketing for Designscape Architects</image:title>
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      <image:title>Marketing for Designscape Architects</image:title>
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    <image:image>
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      <image:title>Marketing for Designscape Architects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/65184827-8f53-4489-ac93-0309dfcfd83d/Screenshot+2023-02-05+at+16.42.12.png</image:loc>
      <image:title>Marketing for Designscape Architects</image:title>
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  <url>
    <loc>https://www.johannadavies.co.uk/combe-grove</loc>
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    <lastmod>2024-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d212793d7cc4507ccf4aac/cbbd6fac-8de7-40f6-8f0d-1bd029a14a61/Johanna+Davies+Marketing+branding+video.png</image:loc>
      <image:title>Combe Grove</image:title>
      <image:caption>Johanna Davies Marketing brand video</image:caption>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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      <image:title>Combe Grove</image:title>
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  <url>
    <loc>https://www.johannadavies.co.uk/at-the-core</loc>
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    <lastmod>2024-05-13</lastmod>
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      <image:title>At The Core</image:title>
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  <url>
    <loc>https://www.johannadavies.co.uk/dorothy-house-hospic-care</loc>
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    <lastmod>2024-05-13</lastmod>
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      <image:title>Dorothy House Hospice Care</image:title>
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      <image:title>Dorothy House Hospice Care</image:title>
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      <image:title>Dorothy House Hospice Care</image:title>
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